Ex Novo – translates «anew, from scratch» from Latin.
This conveys our approach – an unbiased view and challenge of your business idea, like we ourselves would be the owners of it and this is Day 1 of our journey.
We have in-house experienced professionals in the ground-up development of new brands and market access strategies, managing the proposition and product development, packaging design & communication platforms.
Our key strategy consultants hold a PhD in economics or are doctoral students.
Our designers have a design academy degree.
On average 15+ years of in-house experience with international businesses.
Our in-house strategy, market accession and NPD expertise is coined in FMCG, hi-tech, fintech, marketing tech, online gaming and other industries.
We have market intelligence data across 60+ industries/categories and 100+ world markets instantly available at the brand & company level.
External consultants to expand market & industry coverage are hired upon your project scope.
Talented product & packaging designers – a mix of in-house, freelance and crowdsourced upon your project scope.
International partnership within network of business strategy & marketing agencies
TURNKEY BRAND DEVELOPMENT
We take care of your new brand or product idea from A to Z.
This includes all the services to transform your idea into a market-ready product: brand foundations and strategy, naming and trademark registration, external market assessment and consumer research, development of packaging and brand identity, management of your new product development project including search for contract producers.
FULL-SERVICE MARKETING PLAN
You will never have to worry about hiring marketing people or finding the competencies in the changing world.
Flexible subscription-based plans that include pre-allocated hours of any of our experts - mix and match according to your current needs. All the packages include shared access to our market intelligence tools and databases, digital imagery and audio or video stocks to save your hassle and costs.
AD-HOC MARKETING SERVICES
Eating elephant bit-by-bit might be your first choice: be this brand strategy project or custom market research in any of 100+ markets we have our panels.
You have flexibility and control over your budget by choosing services ad-hoc – the estimates and project charges are agreed separately